Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The Woman Took The Dying Dog In Her Arms, He Weighed Like A Feather And Could Not Move!
When they discovered an emaciated dog living next to a busy highway. He was so emaciated that his bones were visible through his skin, and almost all of his hair had fallen out from illness and starvation.
The poor dog was so weak that he couldn’t even move, let alone stand or walk. It was so heartbreaking. There was a small billboard where he was, which protected him from both heat and cold, but even there he could not stay for long without help
Despite this, rescuers will now do everything possible to give him a new chance at life. The woman picked up the dog and carried it to the car. She was so emotional to see the dog in such a state that she began to cry, realizing what he had to go through alone.
Rescuers then rushed him to a nearby veterinary clinic to see if the veterinarians could do anything to help him. They were completely stunned by his appearance.
They wasted no time. Veterinarians conducted a full examination and discovered he had scabies and parasites. He was severely malnourished and dehydrated, but they could fix it. The dog, named Lancris, was put on a strict diet to help him regain his weight.
During the day he had to eat a lot and in small portions. This will continue until he reaches a safe enough weight and then can begin eating several large meals a day. After the vets were assured that the dog would recover, they discharged Lancris from the clinic and he was now in the care of his amazing savior.
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