Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
An emotional dispute between a little girl and her father. We hope he understood everything
Eight-year-old Lily sits frowning in a cosy living room, her arms folded tightly across her breast. Mark, her father, attempts to get Lily to speak, but she just keeps her eyes locked on the ground.
Mark had promised to go to Lily’s school performance, which was a big deal for her, earlier that day. But he had to cancel at the last minute due to work obligations, which hurt and disappointed Lily.
The strain in the air increases as the evening wears on. At last, Lily speaks up, sharing her sorrow and feelings of betrayal. Taken aback, Mark finds it difficult to justify his behavior as he strives to balance supporting his family and spending time with his daughter.
The argument gets more heated as Lily’s feelings come to the surface, exposing more severe scars from feeling ignored and irrelevant. Aware of the consequences of his actions, Mark pays close attention, attempting to understand the extent of Lily’s suffering.
Amid sobs and emotional conversations, Mark genuinely apologizes to Lily for his transgressions and assures her that he would do everything in his power to make things right. Though still upset, Lily reluctantly accepts her father’s apologies and longs for forgiveness.
Mark and Lily have a private reunion as the evening comes to an end, their relationship bolstered by openness and vulnerability. Mark makes the commitment to put family time first going forward, while Lily discovers how difficult it is to juggle multiple duties.
Ultimately, the emotional conflict between the father and daughter is resolved, and they have a deeper appreciation for one another’s viewpoints. Even if it hurts right now, they both understandthe value of empathy and communication in fostering their relationship. Mark murmurs to Lily, “I promise to always be there for you, no matter what,” as they embrace. Lily nods, comforted that her father genuinely feels the same way.
the importance of communication and empathy in nurturing their relationship. As they embrace, Mark whispers to Lily, “I promise to always be there for you, no matter what.” Lily nods, feeling reassured that her father truly understands her feelings.
Leave a Reply