Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
A Dollar General Store Faces Unprecedented Closure as Staff Quits
Unexpectedly, a Dollar General shop in Mineral Point, Wisconsin, was forced to temporarily close due to the simultaneous resignation of every employee. This unanticipated event highlights the difficult circumstances that many diligent workers encounter.
The store’s general manager, Trina Tribolet, disclosed that the employees felt underpaid and overworked. She had been working seven days a week for months on end due to inadequate staffing hours. The staff was burned out and felt underappreciated because of this demanding schedule.
The personnel knew they had to step down even though it was not an easy decision since they could not keep working hard without being acknowledged or compensated. It was hard to say goodbye to devoted clients who made their days better, but their mental and physical health had to come first.
On a Saturday morning, the store closed for around three hours before returning with an entirely new crew. A representative for Dollar General stressed the company’s dedication to fostering a supportive workplace where workers feel heard, respected, and have the chance to advance their careers.
But the store’s food donation program pushed Tribolet and her former coworkers to the breaking point. The quantity of perfectly nice products that were needlessly thrown away rather than being donated to those in need demoralized them. While some food is donated to pantries, stringent controls resulted in a large amount of food going to waste.
Tribolet vented her annoyance, recounting stories of goods like cereal boxes or coffee that were thrown out because their expiration dates were approaching. These things were sadly thrown away due to strict guidelines, even though they could have delighted kids and families in need.
Although the business complied with Feeding America’s criteria for donations, the staff felt that more should be done to reduce waste and enhance community support. This shutdown serves as a reminder to always consider the influence on the local community and the well-being of employees.
Let’s tell people about this enlightening tale so they can comprehend the difficulties experienced by committed workers in their pursuit of change.
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