Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Kevin Durant Says There Were ‘Better Candidates’ for Olympic Roster Than Caitlin Clark
During a recent appearance, Durant stated, “I think she’s going to definitely be on one of these teams going forward but right now, there were better candidates out there.”
NBA champion Kevin Durant supports USA Basketball’s choice to not include Caitlin Clark on their squad for the Olympics.
During a conversation with the Wall Street Journal’s Emma Tucker at Journal House during The Cannes Lions Festival, Durant, 35, stated there were “better candidates” for the roster. The 22-year-old’s exclusion from the women’s basketball team competing in the 2024 Paris Olympics sparked intense debate among fans and analysts.
When questioned about the Indiana Fever rookie, the Phoenix Suns player stated that he believes there are still “proper steps you’ve got to take in our world to be considered an Olympian.”
Durant said, along with his Boardroom colleague Rich Kleiman, “I think she’s going to definitely be on one of these teams going forward but right now, there were better candidates out there.”
WNBA players Diana Taurasi, Brittney Griner, Sabrina Ionescu, and Kelsey Plum have all been chosen for Team USA’s 2024 squad.
In addition, he expressed admiration for the WNBA and their efforts in “showcasing” the first overall pick. She is being brilliantly showcased by the WNBA. Every other day, I watch her games on ESPN,” Durant remarked.
“I see her in conversations about whatever topic they’re discussing; there’s a lot of discussion about the game right now, so that’s good too,”
LeBron James, Steph Curry, and Durant, who will play for Team USA in Paris, said that Clark should “continue to keep showing up every day” as she adjusts to life in the NBA.
He mentioned Las Vegas Aces two-time MVP A’ja Wilson when he said, “I think as she continues to keep getting better as a player, her production on the court gets better, then the league will grow along with some of the other women who are coming in.”
Durant continued, “There are just so many amazing players in our league that Caitlin has helped bring attention to, and that will help the league grow over time.”
Speaking to reporters on June 9, Clark expressed her satisfaction with the selection following the unveiling of the Olympic roster.
According to ESPN, Clark stated, “I’m excited for the girls that are on the team.” “I am aware that this is the world’s most competitive squad, and I also understand that my inclusion on the team or exclusion from it might have happened in either scenario. I will be cheering them on to the gold. It will be enjoyable to watch the Olympics because I grew up watching them,” the Fever guard added.
To be honest, I’m not disappointed. It’s a dream, but it offers me something to strive for. I hope to be able to visit there someday. It’s just a bit more motivation, in my opinion. You recall that. Hopefully, I can be there when the next four years roll around.
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