Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
What is The Orange Dot at the Top of My iPhone?
If you’ve ever noticed a tiny orange dot in the top corner of your iPhone screen, you’ve probably wondered what it symbolizes. This strange dot, which appears to be innocuous but is actually quite concerning, has perplexed and alarmed many users.
`The rumor mill has produced tales about this dot being an indication that someone is secretly listening in on your talks, sending shivers down your spine and prompting concern. However, the truth is not as ominous as the misconceptions spreading on social media would have you assume.
With the release of iOS 14, Apple added these colored indicators as a security feature. The orange dot indicates that an app is now using your iPhone’s microphone. Similarly, its green equivalent denotes an app that uses either the camera or both the camera and microphone functions.
When to Worry (And When Not To)
Contrary to popular belief, the presence of an orange dot does not necessarily indicate that someone is listening in on your talks. Instead, it merely refers to a program that uses the microphone. It could be a social media site or chat app that needs access to the microphone to function properly.
If the orange dot makes you anxious, you may control app permissions on your iPhone. Go to Settings, then Privacy and Security, and finally Microphone. From there, you can select which apps can access your microphone and withdraw permissions for those you are unhappy with.
Managing iPhone’s Orange Dot
When that tiny orange dot appears, here’s how you can take control of your iPhone’s privacy:
Step 1: Investigate the culprit
Swipe down from the upper right corner of your screen to reach the Command Center. If an app recently used your microphone, a notification will show on top. Tap it to reveal the app responsible for the dot.
Step 2: Take Control in the Settings
If you locate an app to which you are uncomfortable providing microphone access, it is time to change. Navigate to iPhone Settings, then Privacy, then finally Microphone. You can evaluate which apps have requested access to your microphone and adjust permissions accordingly.
Step 3: Adjusting the Accessibility Settings
For individuals who find the orange dot bothersome or confusing, there is an option to change its look to a square. Navigate to Settings, select Accessibility, and then Display & Text Size. To transform the orange dot into a square shape, toggle on “Differentiate Without Color”.
Extra iPhone Measures for Peace of Mind
Remember, it’s not just about the orange dot; it’s about being comfortable with how your apps use your device’s functionality. If you’re concerned about camera access, the green dot, or general app permissions, repeat the procedures in Privacy settings to control access to your camera and other features.
Ultimately, your iPhone gives you control over app permissions. You have the authority to authorize or refuse access to any data gathering device, including the microphone and camera.
The presence of an orange dot on your iPhone is not reason for alarm. With an understanding of its significance and the ability to change app permissions, you can confidently traverse your device’s privacy landscape.
Understanding the orange dot’s purpose allows you to make more educated decisions about your privacy settings. It is not a hint of impending danger, but rather a warning that an app is accessing your microphone. By remaining aware and maintaining your app permissions, you can maintain control over your iPhone’s privacy and use it confidently.
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