Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Drake Hogestyn: Career, cause of death and final episode
When I was a teenager during the summertime, I used to watch Days of Our Lives.
The long-running series has showcased many vibrant characters over the years, and Drake Hogestyn was undoubtedly one of the most memorable.
Now we mourn the loss of this beloved star, who passed away just one day shy of his 71st birthday.
Donald Drake Hogestyn, known to many as John Black from Days of Our Lives, left an indelible mark on the world of daytime television.
After an incredible 38 years and nearly 4,300 episodes on the iconic show, his passing just one day before his 71st birthday has left fans heartbroken.
Born in 1953 in Fort Wayne, Indiana, Hogestyn was destined for greatness from a young age, with a father who hailed from New York and a devoted mother who nurtured his talents.
Hogestyn’s journey to stardom began in the 1980s when he ventured into acting with Columbia Pictures. In a talent search that attracted 75,000 hopefuls, he emerged as one of just 30 selected, securing a significant role in the prime-time series Seven Brides for Seven Brothers.
Drafted by Yankees
However, what many fans might not know is that before he captivated audiences on screen, Hogestyn was a promising baseball player who had even been drafted by the New York Yankees. As a skilled third baseman in their minor league system, it seemed he was on the path to playing at Yankee Stadium. Yet, an unexpected injury shattered those dreams, steering him toward a different kind of spotlight.
In 1986, Hogestyn made his mark on Days of Our Lives, first appearing as a mysterious character known as “The Pawn.”
Audiences were excited, and Hogestyn quickly became a fan favorite, transforming into the iconic John Black. Over the years, he navigated dramatic storylines filled with amnesia, espionage, and intense relationships, making him one of the most recognizable faces in daytime television.
His on-screen romance with longtime co-star Deidre Hall, known for her portrayal of Marlena, became a defining element of the series and established them as a true supercouple on daytime television.
Hogestyn’s talent earned him numerous nominations for Soap Opera Digest Awards, with multiple wins for Favorite Hero and Favorite Couple alongside Hall.
Why was he fired?
In 2008, fans were stunned when it was announced that Hogestyn and Hall had been let go from Days of Our Lives due to budget cuts. However, the demand for their return was undeniable, and they rejoined the show a few years later, much to the delight of their devoted fans. Tragically, Hogestyn made his final appearance on the soap on September 9, 2024, just weeks before his passing.
Drake and his wife, Victoria, shared a deep love that began when he was just 15 years old and she was only 12. ”We were meant to be,” he once said in an interview, capturing the essence of their enduring bond. They married in 1986, the same year Hogestyn joined Days of Our Lives, and together they raised four children.
Cause of death
Sadly, Drake Hogestyn’s life came to an end due to pancreatic cancer on September 28, 2024, in Los Angeles.
His family announced the news with heavy hearts, saying, ”He was thrown the curveball of his life when he was diagnosed with pancreatic cancer, but he faced the challenge with incredible strength and determination. After putting up an unbelievable fight, he passed peacefully surrounded by loved ones.”
As we remember Drake Hogestyn, we celebrate the joy and inspiration he brought into our lives, both through his unforgettable performances and the love he shared with his family. He will forever remain a cherished part of television history and in the hearts of his fans.
My condolences to his family, friends, coworkers and fans! Rest in peace, Drake!
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