Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Paparazzi photos show what Goldie Hawn, 77, really looks like – and everyone’s saying the same thing
Goldie Hawn is a name almost anyone will recognize. The actress has been a mainstay in the American media for decades because of her immensely successful career.
Behind the scenes, Hawn and her actor boyfriend Kurt Russell have been together for four decades (they celebrated their 40th anniversary on Valentine’s Day this year), and they’ve remained just as committed to one another as they were back in the very beginning.
Given the various allures and distractions life in the spotlight can bring, it’s a wonder that neither ever seems to have put a foot wrong.
What makes Kurt and Goldie’s relationship so very special – and, we might add, so real in the eyes of the public – is their steadfast dedication to each other. They don’t wield their romance as a tool to heighten their celebrity presence, nor have they ever been embroiled in scandals or publicity stunts to hijack the locomotive PR train.
Instead, theirs is a partnership that appears to be a throw-back to a by-gone era, an inspiring and very agreeable union that reminds us all what true love is really about.
As well as sharing adoration for one another, they also defend each other when scrutinized by the media. In fact, Russell defended Hawn when she was recently called cruel names by internet trolls, and when some pretty unflattering paparazzi photos of her emerged online.
One photo in particular shows her in Aspen, Colorado, rocking ugg boots, quilted pants, and a black turtleneck. At 77, she looks fantastic, but most people couldn’t help but comment on how old she now looks – cruelly saying she’s “gone too far” and no longer looks like herself.
Hawn has fought against agism in Hollywood by simply ignoring the comments, embracing getting older and not letting the teasing faze her. Russell is also incredibly supportive of his partner, with Hawn telling People magazine that Russell told her before a dinner date: “You’re unbelievable. I cannot believe how [beautiful] you look.”
After 40 years, the couple is still as in love as they were at the start, and their love story just goes to show the power of love. Despite facing harsh public opinions about their appearances, the couple doesn’t let this affect them.
Hawn especially continues to exude grace and confidence as she embraces the natural process of aging.
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