Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Living Across from a Cemetery, I Saw a Baby Left by One of the Graves on Halloween Night
Now, those days were long gone, but I still cherished the traditions. Each year, I decorated my house with cobwebs, pumpkins, and spooky lights, and waited for the neighborhood kids to come trick-or-treating. It brought a little light into my otherwise quiet life.
Just two years ago, I had walked the same streets with my daughter, holding her tiny hand as we went door to door. It feels like a distant dream now, a beautiful memory that slipped away too soon. Losing her shattered me, and it broke my marriage with John as well. We couldn’t find a way to heal, and we drifted apart under the weight of our grief.
That night, after handing out candy for hours, I realized my bowl was empty. With a sigh, I hung a “No More Treats” sign on the door. A familiar ache settled in my chest—the kind that never fully goes away.
My house stood directly across from a cemetery, a place that unnerved most people. It didn’t bother me. The rent was cheap, and I’d never been one to believe in ghosts. I made myself a cup of cocoa and sat by the window, half-expecting to see some teenagers playing pranks among the gravestones.
But what I saw instead made my heart skip a beat. Near one of the graves was what looked like a baby car seat. I blinked, thinking it was a trick of the light, but the shape didn’t waver.
I grabbed my coat and hurried outside, the chilly October air biting at my skin. The cemetery was eerily still as I walked closer to the grave, every step filled with dread. When I finally reached it, my breath caught in my throat. There, in the car seat, was a tiny baby, fast asleep.
“Oh my God,” I whispered, kneeling down to pick her up. She was so small, completely unaware of the cold night air around her. “How did you get here?” I asked softly, knowing there would be no answer. I held her close and rushed back to the house.
Once inside, I laid her gently on the couch and noticed a note taped to her car seat. With trembling hands, I unfolded it. The note read, “Amanda, one and a half years old.”
That was all. No phone number, no explanation. Just a name. I searched the car seat for more information, but there was nothing. I looked down at Amanda, who stirred slightly, and felt my heart twist. What was I going to do with her?
Without thinking, I called the police. They listened as I explained the situation, but when they told me there were no reports of a missing child, frustration bubbled inside me. Still, they asked me to bring her in.
At the station, Amanda sat quietly in her car seat, her wide eyes gazing up at me as though she already trusted me. When the officers said she’d be placed in the care of social services, a sudden surge of protectiveness washed over me.
“Can she stay with me, at least for now?” I asked, my voice steady though my heart raced.
After hours of paperwork and background checks, they agreed. Amanda was coming home with me.
The days that followed were a blur of bottles, diapers, and sleepless nights. It had been so long since I’d taken care of a little one, but it all came back to me piece by piece. Every morning, I bought her toys, read her stories, and watched as her giggles filled the quiet spaces of my house. She became the light I didn’t know I needed.
It wasn’t always easy—some nights, her cries were impossible to soothe. But even in those difficult moments, I found joy. Amanda had filled the void in my heart, a place that had been empty for so long. The more time we spent together, the more attached I became.
One morning, as I fed Amanda breakfast, there was a knock at the door. I opened it to find a police officer standing with an elderly woman by his side.
“Jessica,” the officer said gently. “This is Amanda’s grandmother, Carol. She’s here to take her back.”
My heart sank. Amanda had become so much a part of me that the thought of letting her go felt unbearable. But Carol was her family. I had no right to keep her.
Carol stepped forward, smiling warmly. “Hello, sweetie,” she said, reaching for Amanda. Every instinct in me screamed to hold on, but I slowly handed her over.
The moment Amanda left my arms, she started to cry. Her little hands reached for me, and it was like a dagger to my heart. Tears stung my eyes as I watched her go, but I knew I had no choice.
Before leaving, Carol handed me a basket and thanked me for taking care of Amanda. As soon as they were gone, I collapsed on the couch, tears flowing freely. It felt like I had lost my daughter all over again.
Later that night, I stared at the basket, too heartbroken to eat. Something nagged at me, though. I picked up the thank-you note Carol had left and read it again. The handwriting looked familiar.
My heart raced as I ran to my room and grabbed the note that had been left with Amanda’s car seat. Holding the two side by side, a chill ran down my spine. The handwriting was the same. Carol had abandoned Amanda at the cemetery.
Without hesitation, I grabbed my phone and dialed a number I hadn’t called in a long time.
“John, hi,” I said, my voice shaking.
“Jess?” he sounded surprised. “Is everything okay?”
“No,” I admitted, feeling the weight of the situation pressing down on me. “I need your help.”
“I’ll be right there,” he said, his voice firm.
John arrived in under twenty minutes. I told him everything—about Amanda, the cemetery, and Carol’s deception. He listened quietly, and when I finished, he asked the question I’d been dreading.
“What do you want to do?”
“I want to take her back,” I said, my voice strong with conviction. “Amanda belongs with me.”
John nodded, and from that moment, we worked together. It was a long battle—endless meetings with lawyers and tense confrontations with Carol—but we didn’t give up. Weeks later, we stood in court, ready to fight for Amanda’s future.
Carol broke down on the stand, admitting that she had left Amanda at the cemetery because she could no longer care for her. The court revoked her custody, and I was granted temporary guardianship—with the possibility of adoption.
As I walked out of the courthouse, Amanda resting peacefully in my arms, I couldn’t stop smiling. She was mine, and I would do everything in my power to keep her safe and loved.
John walked beside us, his expression calm but content. “You’re going to be an amazing mom to her,” he said softly.
I smiled at him, my heart full of gratitude. “Thank you, John. I couldn’t have done this without you.”
As we walked away from the courthouse, I felt a renewed sense of hope. Halloween had always been special to me, but now it meant something even greater—it brought Amanda into my life.
And perhaps, just maybe, it was bringing John back into it, too.
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