Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Shannen Doherty shared heartbreaking social media post just days before she died
The news of Shannen Doherty’s passing caught the world by storm and left many mourning. The Charmed star was 53 and battled cancer for the past seven years of her life.
Before her tragic passing, she made a heartbreaking post online.
During her battle with the disease, Doherty often shared updates regarding her health condition. She was first diagnosed with breast cancer in 2015 when she disclosed that she had ‘invasive breast cancer metastatic to at least one lymph node.’
After several surgeries and treatments, the 90210 star experienced remission after her initial cancer diagnosis, but the disease later returned.
In 2020, she shared the devastating news that she had been diagnosed with stage four breast cancer, a severe stage where the cancer spreads to various parts of the body.
In 2023, Doherty confirmed that the cancer had metastasized to her brain and bones, resulting in surgery that removed ‘almost all’ of the brain tumor.
In her final social media post, the actress shared a clip from the Let’s Be Clear podcast on her Instagram page.
“So, you know, for the first time in I have no idea how long, I’m going to be on chemo for I have no idea if it’s going to be, you know, three months or if its going to be six months or if we are going, you know, if after three months if it’s not working if we’re going to change again,” he said in the clip.
“Like, I don’t really, that’s not something that I can predict. It’s not something my doctors can predict and it’s scary.
“It’s like a big wake up call at the same time I got to say that there is some positivity there and the positivity is that because my molecular structure of my cancer cells changed recently.
“It means that there’s a lot more protocols for me to try. So, you know, for the first time in a couple months probably I feel hopeful because there are so many more protocols now.”
“Whereas before I was hopeful but I was still getting prepared.”
Doherty’s death was confirmed yesterday, July 14, by her friend and publicist Leslie Sloane.
“It is with a heavy heart that I confirm the passing of actress Shannen Doherty.
“On Saturday, July 13, she lost her battle with cancer after many years of fighting the disease. The devoted daughter, sister, aunt and friend was surrounded by her loved ones as well as her dog, Bowie. The family asks for their privacy at this time so they can grieve in peace.”
We are so very sorry for this devastating loss. May she rest in peace.
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