Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Elon Musk Just Had His 12th Baby, and People Noticed One Detail
Elon Musk, the 52-year-old Tesla founder and tech mogul, quietly welcomed a new member to his ever-growing family earlier this year. The baby’s mother is Shivon Zilis, the director of special projects at Neuralink Corp., another of Musk’s ventures.
A private family life
Musk and his partners have consistently aimed to shield their children’s lives from the public eye. This commitment to privacy was underscored in September 2023, when Claire Boucher, better known as Grimes and the mother of three of Musk’s children, took to X (formerly Twitter) to request privacy for their children. In a lengthy post, she addressed the media frenzy surrounding her co-parenting relationship with Musk and the recent revelation of their third child, a son named Techno Mechanicus, born shortly after Musk’s children with Zilis.
Musk’s expanding family
Elon Musk’s journey into fatherhood began in 2002 with the birth of his first son, Nevada Alexander, with his first wife, Justine Wilson. Tragically, Nevada passed away at 10 weeks old due to sudden infant death syndrome (SIDS). Wilson and Musk later had twins, Vivian Jenna, and Griffin, in 2004, followed by triplets Kai, Saxon, and Damian in 2006, all conceived through IVF.
In May 2020, Musk and Grimes welcomed their first child together, a son named X Æ A-Xii. The couple later had a daughter via surrogate in December 2021, named Exa Dark Sideræl. Around the same time, Musk secretly welcomed twins Strider and Azure with Shivon Zilis in November 2021.
The revelation of Musk’s newest child coincides with the release of Walter Isaacson’s 2023 biography about Musk, which disclosed the birth of Musk and Grimes’ third child, a son named Techno Mechanicus, who also goes by “Tau.”
Musk confirmed the birth of his latest child with Shivon Zilis, dismissing any notions of secrecy. “As for ‘secretly fathered,’ that is also false,” he stated. “All our friends and family know. Failure to issue a press release, which would be bizarre, does not mean ‘secret,’” he added. Despite this clarification, the sex and name of Musk’s youngest child remain undisclosed, highlighting the couple’s commitment to privacy.
The online buzz
The news of Elon Musk’s 12th child came as a surprise to those who follow his life online. Comparisons to Nick Cannon, known for his large family, quickly surfaced. “Nick Cannon and Elon single-handedly repopulating the earth,” joked one Instagram user. “Elon and Nick Cannon competing?” and “Nick, you got 24 hours to respond!” were other common comments.
Elon Musk’s personal life has often been a topic of intense public interest and scrutiny, given his high-profile relationships and significant professional achievements. His growing brood of children and the dynamics between his partners illustrate the complexities of his personal life, often played out under the public’s watchful eye.
A birthday is a time to celebrate and feel loved. It’s an opportunity to appreciate the wonder and uniqueness within yourself. While 
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