Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Woman tries grandmother’s 1950s honeymoon wardrobe and people can’t believe how good it is
Ambler, Pennsylvania resident Maddy Bill, 27, recently shared an amazing family heirloom on TikTok. She unveiled in a video a suitcase that, 70 years later, still held her grandmother’s 1952 wedding gown. To ensure each piece of clothing was long-lasting, Maddy’s grandma, Marie D’Alessandro Donato, cleaned and kept them all.
As she tried on the antique gowns and jewelry, Maddy said, “This is the coolest thing I’ve ever seen,” expressing her amazement. Maddy talked about her grandparents’ love tale and their honeymoon in New York City. Even though they were dressed simply, her grandmother treasured every second she spent with her darling “pop pop.”
After receiving a lot of attention from the public, Maddy thought about donating the clothing to next generations. Her goal is to carry on her grandmother’s tradition by highlighting the ageless attraction of fashion.
This endearing story highlights the timeless appeal of 1950s fashion while honoring the relationship between generations.
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