Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
When No One Stepped Up, This Brave High Schooler Did the Unthinkable During the National Anthem!
There are few things that get people excited like a passionate performance of the Star-Spangled Banner.
Just ask anyone who watched Jackson Dean Nicholson, a senior at Arundel High School in Maryland, a few years ago.
We’re not talking about his performance on the football field, but his pre-game singing of the national anthem. He wowed the home crowd and thousands of people online.
According to reports, Nicholson realized no one else was ready to sing the national anthem before his school’s game. He could have let the school play a recording or let the crowd sing themselves.
But Nicholson did something different. Before the game started, he stood alone on the field with just an acoustic guitar and a microphone and sang the national anthem.
He quickly delivered one of the best versions of the U.S. national anthem we’ve ever heard. It’s no surprise that the video became a viral hit and has resurfaced in popularity time and time again.
The video was first uploaded in 2018, and the fact that it’s still impressive now shows just how well Nicholson can sing.
“It was very cool. I probably knew 90 percent of the people sitting in those stands, and they had no idea I was doing it until I brought my guitar out,” Nicholson told the Baltimore Sun at the time.
While he was playing as a senior defensive end during his five minutes of fame, music is Nicholson’s true passion. He has been writing and singing songs since he was a freshman and was working on his own album around the same time he went viral.
Since there’s already a famous actor named Jack Nicholson, he chose the stage name Jackson Dean.
Talking about his football career in 2018, Jackson said: “This is my last year, then I’m done. I’ve got until January, I’ll have all my credits done, and I only have to be enrolled for this semester. I got a waiver from my principal and she’s very supportive of what I do. I’m going to go for it.”
Good luck, Jackson!
We can’t get over how amazing Jackson’s performance was, and we want as many people as possible to see it.
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