Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Tragic Loss of Parents of Six During First Family Vacation
While on their first family vacation in Florida, six-time parents Brian Warter, 51, and Erica Wishart, 48, encountered an unbelievable tragedy.
On June 20, a tragic event happened when they were swimming off Hutchinson Island with two of their kids. Brian and Erica were left to the mercy of the strong ocean currents, even though the adolescents were able to rescue themselves.
Rescue efforts were started as soon as emergency personnel arrived. But despite everything they did, Brian and Erica were unfortunately declared dead at a local hospital, unable to be saved.
The water conditions were extremely dangerous on the day the couple perished. Red flags were flown along the beach, according to Cory Pippen of Martin County Fire Rescue, to warn swimmers of the hazardous riptide conditions. These flags are intended to alert beachgoers to possible aquatic dangers, like powerful rip currents.
After more than a year of dating, Brian and Erica got engaged. According to CBS 12 News, they intended to wed once their kids graduated from college. The family had been looking forward to this much-needed vacation for a long time. They took their kids along.
Brian’s father, Larry Warter, put their joy into words when he said, “They were so thrilled, they couldn’t see straight about going down.” It had never happened before. The experiment was this one. All six of their children were born together. It had taken them more than a month to plan.”
The overwhelming support that Brian’s family received from friends and relatives as well as the community left them in shock. Larry Warter conveyed his appreciation by saying, “Offers of assistance and other things have poured in.” We didn’t realize that we weren’t experiencing this alone.
A GoFundMe website was created in the couple’s memory, and Wayne Sallurday wrote a moving ode to Erica on it. He praised her as a remarkable individual, a devoted teacher, a caring mother, and someone who occasionally volunteered at her neighborhood church. He underlined that Erica was among the kindest people he had ever met.
Important information about rip currents is provided by the National Weather Service, which emphasizes that although they do not drag swimmers underwater, they can swiftly wear them out. In these kinds of situations, maintaining composure is essential.
It is advised on the website that swimming against a rip current will simply sap your energy, which is necessary for survival and escape. Avoid attempting to swim straight up to the coast. Swim parallel to the coast until you are no longer pulled by the current. Swim at an angle away from the current and toward the shore once you are free of its pull. Additionally, the service exhorts swimmers to always swim in pairs and to follow the maxim “If in doubt, don’t go out!”
This terrible incident serves as a somber reminder of the risks presented by rip currents and the importance of listening to safety advisories when swimming. Peace be with Brian and Erica.
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