March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
If you see a man with one painted fingernail, here’s what it means
When Elliot Costello and a group of other people visited Cambodia, he had an encounter with a young girl named Thea.
Little did Elliot know that this encounter would have an impact so profound on him that it would help start a movement whose goal is to end sexual abuse against children.
Namely, Thea always had nail polish on her tiny nails. One day, as she and Elliot chatted, she asked to paint one of his nails. He agreed and was happy to speak to the chatty girl, but he then learned that she was once a victim of sexual abuse.
“As she painted one of my nails, I assured her I would always keep it that way to remember her, and by extension, her suffering,” Elliot said.
This motivated Elliot to try and make positive change among men so that less and less children fall victims of sexual abuse.
That is when he came up with the movement called #PolishedMan where men put nail polish on one of their nails. That one nail represents the one in five children who will be victims of sexual violence.
Polished Man works towards ending sexual violence against children. According to the organization, “being a Polished Man means challenging violent behavior and language, both locally and globally.”
Elliot believes that since men are responsible for 96% of this type of violence against children globally, they should be catalyst for change if we are ever to see an end to the abuse of innocent children.
The goal with the painted nail isn’t just to remind people of the number of children who are abused every single day, but to serve as a conversation starter about this reality, leading to new ideas about prevention. He also hopes that people will start donating to “support educational programs and resources for child survivors of abuse,” as per APlus.
We hope that more men, including celebrities would be willing to join this movement.
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