March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Mom discovers a video of herself breastfeeding shared by a stranger online, her reaction is genius
Breastfeeding is a natural part of motherhood, and many mothers find themselves feeding their babies in public when the need arises. One young mother experienced this firsthand, but she had no idea that someone was secretly filming her during this intimate moment. When she discovered the footage, she had plenty to say about it. Read on to find out more…
Izabele Lomax, a woman from Maryland, was going about her day on social media when she stumbled upon a video that made her heart drop. Upon closer inspection, she realized it featured her breastfeeding in public.
The clip she encountered was a screenshot of a prior post. A stranger had recorded Lomax nursing her baby and criticized her for not covering up while doing so. The post, shared in a breastfeeding support group, included a caption expressing disbelief that another woman would take a video of a mother feeding her child and post it online.
Lomax felt a strong connection to the post, as it showed her in a vulnerable moment. “I was like:, ‘That’s me!”” she recalled, shocked to learn she had been filmed without her consent while enjoying a day at the beach.
The person who posted the video claimed they weren’t trying to shame breastfeeding mothers but rather criticized Lomax for not being more discreet. They expressed discomfort at the idea of exposing their son to topless women in public spaces.
In the video, Lomax was shown sitting under an umbrella at the beach, nursing her infant without realizing she was being recorded. The carefree day she had shared with her fiancé, baby, and parents took a turn for the worse when someone decided to judge her actions.
Not one to remain silent, Lomax took to social media to address the situation directly. In her video response, she pointed out that the woman had walked by her several times and could have chosen to speak to her instead of filming her without her knowledge.
Lomax emphasized that she would not have stopped breastfeeding her child, and she questioned why the woman felt the need to sexualize breastfeeding in front of her own young son. “If you have time to record me and post about it on Facebook, you could have taken a moment to educate your son about breastfeeding”, she said in her impassioned response.
Support for Lomax poured in from her followers, leading the original poster to delete the video. Many commenters expressed disbelief at the woman’s decision to publicly shame another mother for breastfeeding. One commenter remarked: “Who does this lady think needs protection? Just explain to your kid that the woman is feeding her baby, and move on”.
Others noted that the baby’s head covered any nudity that might have been visible, reinforcing the idea that there was nothing inappropriate about the situation. This incident sparked a significant discussion, highlighting the strong opinions surrounding public breastfeeding. What are your thoughts on this situation? Share your comments!
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