My phone buzzed on a normal Tuesday afternoon, alerting me to a message from my wife Emma. After ten years of marriage, our bond was based on respect, trust, and love. However, this message would rock our marriage to its core.
“Hey, sweetheart! She wrote, “Check this out! I’ve attached a photo.” I was surprised to find Emma with noticeably larger breasts—something we had never talked about—instead of a happy selfie.
I gave her a call right away. “What is this, Emma?” How come you didn’t tell me about this?
She said, “Oh, I thought it would be a nice surprise,” in a casual way. Do you not find it appealing?
“A revelation? This is significant surgery, Emma! How were you unable to talk to me about this? Shaking my voice, I questioned.
“I didn’t believe it to be all that significant. She answered, “I wanted to feel better about myself.
Her remarks hurt. Our trust, which had grown over a decade ago, was broken.
Days later, I came to the conclusion that such a betrayal of trust could not last in a marriage. Emma became combative, adamant that it was her decision and her body.
Although our divorce was painful, it was a sign of a larger problem with misplaced trust.
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
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