In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
The Heart-Stopping Account Of A Heroic Rescue Dog’s Confrontation With A Sea Of Venomous Snakes
In a profoundly moving act of kindness and loyalty, it was Max, the faithful dog, who stood before John and the dogs who advanced, protecting his owner from danger.
The story takes a turn with an ending that will certainly touch your heart and bring tears of joy to your eyes.
As John walked through the forest, completely aware that two venomous snakes were ready to attack, his loyal dog sensed the imminent danger and sprang into action.
Jon was overwhelmed with gratitude for Max’s remarkable bravery and unwavering loyalty.
Ultimately, the story of the fearless dog who courageously put himself in harm’s way to protect his owner from venomous snakes is a poignant reminder of the special bond between humans and their furry friends.
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Girl Rescues Dying Dog And Then He Let’s Her Know It’s Time To Say ‘Goodbye’
We’ve all heard or seen stories about dogs on their way to the Rainbow Bridge. Each time they touch our hearts, it is in a different way. This is the story of Sophiane and Hippo.
Even though this homeless dog was too sick to save, Sophiane Nacer still wanted to give him the best ‘end of days’ she could. She resolved that Hippo, an old stray with tumors, would only sense love when he left this world.
“Even if it was just for a day,” Sophiane, the 19-year-old founder of Cayleb’s Kindred Senior Dog Rescue, told TODAY, Hippo would have the happiest last day of his life.
After a five-day wait, Sophiane adopted Hippo and took him home from the shelter. The skin on the unfortunate dog was itchy to touch. Sophiane was unsure whether Hippo could feel anything because he was in so much pain.
All her doubts evaporated as she saw his tail wag. The ailing dog was still optimistic. He FOUGHT to feel love and happiness before he left this world.
So Sophiane took Hippo to Starbucks and bought him a Puppuccino, a hidden menu item that dogs like that is basically a cup filled with delicious whipped cream.
The next day, Hippo was still upbeat, so Sophiane took him to a dog park for some playtime. He loved every minute of it! But then he remembered Sophiane.
The old dog, who was suffering yet hopeful, had a message for his new best friend… He was ready to depart. He was ecstatic to be able to spend time with Sophiane, but he was tired and in pain, and it was time to say goodbye.
Sophiane had a vet euthanasia specialist visit her home after the dog park. The vet specialist had prepared a stuffed roasted chicken for him. He was able to have his final meal with Sophiane as peacefully as possible before falling into a painless permanent sleep.
While this is a heartbreaking story in many ways, it is also quite inspiring. A dying dog who would otherwise have known only suffering was able to spend the rest of his little life feeling loved and wanted.
May all dogs leave this world feeling as loved as this one! Rest in peace, Hippo. You were a fantastic young man!
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