In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
“I can feel my heart breaking.” Reality TV superstar has died in a tragic car accident.
His dejected girlfriend informs him that a drag racer who had appeared on a well-known reality TV program had perished in a horrific vehicle crash.
On Saturday night in southwest Texas, Nathan Schaldach, who plays Cali Nate on the Discovery series Street Outlaws, crashed.
In a tragic Facebook post, his girlfriend Courtney Paulshock confirmed his passing and referred to him as her “soul mate.”
“I’m not whole.” On Sunday, she wrote, “I’m completely shocked.”
“I feel like my heart is breaking.”
According to Paulshock, this occurred while Schaldach was racing at Eagle Pass, which is located roughly two hours west of San Antonio.
Despite assisting him in traveling to the hospital, his friends were powerless to save his life.
Paulshock claimed that she was unwilling to provide any further details regarding the cause of the Schaldach crash or its preceeding events.
His girlfriend commented, “Seeing his mom and sister again made him so happy.”
“Outside, he pursued his passions.”
“To know the kind of love that Nathan gave me and showed me on a daily basis was a true blessing.”
Schaldach appeared in the fourth season of the television program Street Outlaws: Fastest in America, which followed eight drag racing teams as they battled for a $100,000 prize.
His season concluded in May of last year.
The original Street Outlaws, which featured insane street racers risking their lives to participate, served as the inspiration for the current program.
Drag racing involves two cars racing on a short, straight track toward a finish line.
Since street racing is so deadly, most jurisdictions have outlawed it, despite the fact that professional sports are generally safe.
In 2022, while filming Street Outlaws, Ryan Fellows, an actor on the show, lost his life in a car accident. Schaldach passed away after that.
The driver’s car overturned and caught fire in a Las Vegas race. According to a Discovery spokesperson, the loss devastated the network.
The U.S. Sun has contacted Texas police to inquire further about Nate’s collision.
“Never love someone again”
Online, Schaldach’s friends and admirers expressed their sorrow and condolences upon his unexpected passing.
Chris Frank, a friend of Schaldach’s, claimed that after learning the awful news, he barely slept at all.
“Those of you who raced him feared him, and those of you who were friends with him loved him,” Frank was heard saying in a Facebook video.
We all know that any ride could be our last, and every race is dangerous.
“One of the last genuine racers with a genuine love and comprehension for the sport was Nate.”
In one of his saddest farewell emails, Paulshock promised Schaldach that she would love him forever.
“Garth told me to tell you I love you very much just in case tomorrow never comes,” he texted his girlfriend. The driver’s final race ever was this one.
Paulshock added, “Please wake me up from this nightmare,” below a screenshot of the text exchange.
She also shared Lady Gaga’s song “I’ll Never Love Again” from the film A Star Is Born later that same day.
Leave a Reply