How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

20+ Things That Could Even Puzzle Sherlock Holmes

Once in a while, we come across things in our household that we can’t identify. If this happens to you, just know that you can ask the experts on Reddit. Here, people from all around the world share their knowledge and help figure out the purpose behind some really mysterious things.

Now I’ve Seen Everything can now say we haven’t really seen everything and here are some mysteries the internet managed to solve!

1. “Part with spokes rotates, spokes (of different diameters) match up to hole in the opposite side of the tool. Sharpie marker for size.”

Answer: It is for punching holes in leather or similar things. Like, for a belt.

2. “This little plastic basket/holder inside the far corner of a trolley — I asked the supermarket staff, they had no idea.”

Answer: It’s a bitz box (a place for small items, like pens, batteries, etc.).

3. “I know it’s a chair, but what’s with the extended arms?”

Answer: It looks like a plantation/planter chair. You’d put your sore, swollen legs up on the arms after sitting on a horse all day, like a pregnant woman with her legs up in the same fashion. This is why the back is so sloped as well. If you sat up straight it wouldn’t be comfortable to put your legs up like that, but in a reclined position, it’s good for blood flow and airflow.

4. “Small, light blue, rubber capsule with a tear-off end.”

Answer: It’s a cosmetics serum capsule.

5. “My coworker saw this toilet in the women’s restroom at the Huntsville Space Center. Why is it shaped this way?”

Answer: It is a woman’s urinal. It encourages women to urinate from a standing position without the need to sit on a shared seat.

6. “I’m waiting for the bank to open and they have this card facing the street. What is it used for?”

Answer: It’s definitely a safety signal. We switch ours quarterly and it’s to let other employees know that it is all clear to open. Typically we had 2 employees “open” the branch while the rest waited in the parking lot or across the street for “all clear.” The openers go in, turn off the alarm, search the building, and check everything, then set the signal.

7. “In the middle of the wall in my 1906 house”

Answer: It’s a capped-off gas line from when they used gaslighting.

8. “Found this in Guam in shallow water, 3 meters in diameter. Never seen anything like it.”

Answer: This is absolutely a rocket part.

9. “Opposite of hole-y: what is this not-really-spiky kitchen spoon for?”

Answer: It’s a spaghetti server.

10. “What is the S-shaped metal ornament on this house?”

Answer: It’s an anchor plate or wall washer. It’s meant to keep masonry in place and made aesthetically pleasing because they’re visible. There is a bolt going on the other side, in the center, holding the bricks in place.

11. “What is this piece of seemingly old tech? Found in a pile at a university.”

Answer: That’s a very old wearable computer.

12. “My house (built in the mid ’70s) has one of these in almost every room.”

Answer: The 3-prong ones were for TV and FM antennas, and the center one was for an antenna rotator to get better reception.

13. “This is an on-gate blocking road access to some cell towers. Why so many locks and how would someone even open it?”

Answer: You can open the gate by unlocking only one padlock. The way it’s designed means that multiple people can use the gate, and if one person loses their keys, only their padlock needs to be replaced. As opposed to one padlock with many keys, you’d need to give tons of people the new key.

14. “What are these shredded balls on my property?”

Answer: Juniper-hawthorn rust — it’s a fungal disease. It starts as a gall then the tentacles appear around spring or after rain. It probably won’t kill this tree but it can seriously mess up secondary host apple trees. The only way to get rid of it is to prune then burn the removed branches. Don’t forget to disinfect your tools after.

15. “A cast iron circle with raised edges and a zero”

Answer: I think it’s a support for an old waffle maker.

16. “I found this while cleaning out an old cedar closet. Had a bendy spring in the middle. Looks like it hangs on a door?”

Answer: I think it’s a vintage hat display stand. If you Google it, there are a lot that have the springy bit and the pull cord (it probably lets you pull the hat down and to the sides to examine it rather than touching the hat itself). Yours seems to be held by sliding onto a table edge rather than sitting on the table itself. So you’re holding it sideways.

17. “What is this stuff growing out of the nail holes in my ceiling?”

Answer: That’s termite frass. You’ve got bad termites and you’ll want to deal with it ASAP.

18. “I just bought a house and this weird triangle holder thing is by my kitchen sink. What is it?”

Answer: It’s a dishtowel holder. Take the corner of your dishtowel and put it to the back of the triangle, then pull down on the towel and it’s held in place.

19. “Found this buried in the garden, very tough glass.”

Answer: My father repaired TVs for decades. I can confirm this one is the glass back.

20. “I bought these at a thrift store. Thought it was a bar spoon but I’m not certain.”

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Answer: They’re ice cream spoons.

21. “I found this in our kitchen drawer when I moved in, none of my roommates have any idea. What is this thing?”

Answer: It’s a part of a tea infuser.

22. “Found these when clearing out my dad’s wardrobe. Any idea what you’d hang on them?”

23. “It is made of steel/iron and is heavier than it looks. We’re not sure if it’s a tool or some type of kitchenware.”

Answer: Apparently it’s a meat tenderizer.

24. “Delicate wooden whisk type thing that fits into a small vase item with openings on both ends. What is it? I’m so curious!”

Answer: It’s a matcha whisk and whisk holder.

Which one of these did you instantly know the purpose of? Do you have any mysterious things around your house that you can’t figure out? Share them with us and let’s solve the mystery together!

Preview photo credit MamaBearsApron / reddit

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