In 2013, counterfeit goods worldwide accounted for $461 billion. Nike is the most counterfeited brand globally, and Ray-Ban, Rolex, Supreme, and Louis Vuitton are the most copied brands worldwide. And while some copies look almost identical to the originals, there are slight differences we think you should know about.
At Bright Side, we want you to know how to recognize a fake product and the differences between originals and counterfeits in some of the most popular brands.
1. Nike shoes
- Nike Air sneakers have a texture that counterfeit manufacturers cannot imitate. This is because their materials are different, and so are their devices. Thus, in authentic Nike shoes, you will notice a hardness in the leather that will be missing in the counterfeit ones.
- You will also need to examine the symmetry of the sneakers. If something looks asymmetrical, then it may be a counterfeit product.
2. Ray-Bans
- Authentic Ray-Ban lenses with plastic frames are made in one whole piece. If it’s a metal frame, then the central part must look neat and can have small details but no protruding points.
- Most often, the lenses are made of real glass, but some can be made of plastic. To know if yours is one of them, go to the manufacturer’s official website.
- In the upper right corner of the right lens, you can find the inscription of the Ray-Ban logo. It is engraved on the surface of the lens, so it is impossible to erase it.
- On the outside of the temples, there should also be an inscription detailing the manufacturer. In addition, the item’s serial number is usually on the left side and the country of manufacture on the right side.
3. Fila shoes
- If you look at the letter “F” on your Fila shoes, you will notice that there is some irregularity in the stitching. This is perfectly normal on all original Fila shoes. What is not normal is for the letter “F” to be really sharp on the top two edges. On the fake shoes, these edges almost touch the square surrounding the logo, which should not be the case.
- Next, look at the details of the toe cap, especially the holes in the front. There should be the same distance between each hole, but if not, you probably bought a fake pair of sneakers.
- In addition, the heel logo may be completely different. On the original sneakers, that logo is the same as the one on the tongue.
4. Burberry scarf
- The authentic scarf always has well-defined lines and a dense texture.
- The fringe yarns in a scarf should be well rolled and spaced apart, they do not fall apart when touched.
- The brand name on the label attached to the article must be written in capital letters. Also, the label must contain information about the country of manufacture and the composition of the scarf.
5. Gucci handbags
- First, you should examine the two “G’s” on the front of your bag. The serifs of the G’s should be long and sleek looking and not thick. Also, the rounded part of the G should be a perfect oval and not pointed. If the logo looks blurry, it is probably fake.
- Look closely at the stitching, as a genuine Gucci bag will have even stitching. If the stitching on your bag looks uneven in places or is a different color than the bag itself, then you should assume it is a counterfeit.
6. Supreme sweatshirt
- On the collar of this brand’s hooded and non-hooded sweatshirts, there are two dark red labels. On the first, larger, is written the name of the brand with the letter R in a circle. On the second, you’ll find the country of manufacture: Canada. There should be a recommendation not to iron the item on the inner label, where you can find the care instructions. Manufacturers of replicas often forget this detail.
- On sweatshirts with embroidered logos, the location of the letters on the red part should be uniform, and the distance between the two should be adequate. If you turn the authentic sweatshirt inside out, you will see a fine mesh of white threads on the back of the logo.
- Supreme complements the hoods of its sweatshirts only with flat laces, which are carefully tied at the ends. Round laces, burned at the ends, or laces with different types of terminations are a sign of counterfeiting.
7. Adidas Yeezy tennis shoes
- First, you have to check the wave pattern on the original Yeezy, which should be sideways with irregular wave prints.
- Next, you can check the tongue of the sneakers. The original Yeezy’s tongues are more curved, while the fake ones look much straighter.
- Check the inside of the shoes and see if the Adidas icon is the same size on each shoe. On some occasions, you may notice that their size differs.
- The stitching on the inside should also be checked, as it may look suspiciously amateurish.
8. New Balance sneakers
- New Balance sneakers have brand symbols on the back, tongue, the side of the sneaker, and the side of the sole, on the sole itself, and the insoles. The logo in the shape of the letter N on the side of the sneaker is made in the form of a patch.
- The original slippers have a soft sole, made of foam material, easily compresses and quickly returns to their original state. The sole protector is made of rubber. The insoles of authentic New Balance shoes have a perforation, logo, size, and information about the model.
9. Toms espadrilles
- The first thing to check is the insoles of your espadrilles. If they can be removed, your footwear is likely fake, as the original insoles are sewn to the bottom.
- Next, you can check the back of the espadrille to look at the logo. The letters of the original brand are perfectly balanced and square. However, the letters of the fake brand are pointed and unbalanced (note the odd shape of the letter “O”). Also, the stitching around the label appears thicker on the fake ones.
- You can also check the sides of the shoes to see if any glue is discernible. A reputable brand would never allow something like this, but a copy would probably have glue all over it.
10. Michael Kors Handbag
- For its bags, the brand uses only cream-colored labels containing the primary information about the product: serial number, shade, material, parameters, the price in USD, and a unique bar code.
- All parts of the original bags are engraved with the brand name. It is applied to magnetic clips, handle rings, clasps, carabiners, and fasteners.
- The brand’s authentic bags are made from a dense material that does not deform even during shipping when the item is packed.
11. Guess handbags
- First of all, fake Guess handbags are not made of leather but are cheaper synthetic material. You can check this by pressing the fabric with your finger. If the wrinkles stay there and do not disappear, it is not genuine leather.
- Next, you need to check the lining of the bag. Original Guess bags have an apparent soft lining, while fake ones sometimes have no lining. And if they do, it is very thin, like a sheet of paper.
- Finally, you can check the metal of the bag. The metal applications of a genuine Guess bag are sturdy and shiny, with a smooth surface. Counterfeiters, on the other hand, use a cheaper material that may appear dull and even have surface marks.
12. Guess watches
- Straps for Guess watches are made of metal, silicone, or natural leather. A lousy product smell, uneven color, cracks, scratches, and wear on the strap indicate that we are dealing with an imitation.
- The back should contain basic information about the watch: a logo with the brand name, the material of the watch body (as a rule, it is steel), and data about the watch mechanism with the engraving Japan Movt (as Guess uses only high-quality Japanese mechanisms).
13. Hermès handbags
- First, check the inside printing of the leather and see how the letters have been printed. The French accent of the letter E should be very elegant and not chopped up, as in the fakes. Also, the letters F and R in the word “France” appear to be glued together, something that would never happen on a genuine Hermès bag.
- Next, you can check the leather strap of the bag and inspect the stitching. On a genuine bag, the stitching looks much more elegant and flawless. In contrast, the stitching on the fake bag is not as elegant and, in some areas, looks thicker than that of the original bag.
14. Lacoste polo
- The Lacoste crocodile is always made with clearly defined details. Its eyes, teeth, legs, and red mouth are clearly visible. The crocodile’s body is bright green, and the tail runs parallel to the back.
- At the base of the polo neck, there is a white label with the logo and a red number indicating the size. In men’s models, it is one number, while in women’s models, it is two.
- An imitation Lacoste polo shirt can be spotted because of a small detail: its buttons. Original Lacoste garments have mother-of-pearl buttons with two holes. They have no inscriptions. Replica manufacturers often forget that, so they use buttons with four holes.
- In the men’s models, at the bottom, on the sides of the polo shirt, there are small openings approximately 1/2 inches deep. In women’s versions, the manufacturer does not make any cuts.
15. Balenciaga shoes
- Balenciaga sneakers have a very recognizable protrusion on the heels. This feature is often missing in counterfeits, as their structure is much weaker.
- Not only that, but the front of the shoe has a much more prominent curve than the originals.
- Also, if you check the back of the shoe, you will notice that the brand name is not well centered. Also, not all the letters are the same size and height, and some appear more significant than others.
16. Pandora bracelet
- The color of the original silver bracelet is a bit dull, not very light or bright. In manufacturing, Pandora uses a blackening technique that gives them this unique tone.
- The new original bracelet keeps its perfect shape and virtually no bending, showing well-defined edges of its striated silver cord.
- The size of the clasp on the original Pandora bracelets is comparable to that of the charms. On the front of the clasp, you can see the engraving of the brand: the word Pandora with a crown above the letter “o.”
- There is a brand-specific fastening in the clasp: a clover in the form of a small screw with four heads that serves to fasten the bracelet securely. In addition, the clasp must bear the quality seal of the metal (indicating its purity) with a mark of origin, the initials ALE.
- Pandora charms have an inscription with the name of the brand and the acronym of the metal they are made of. Since 2011, S means silver, and G is gold. Murano glass charms are free of cracks, broken parts, and air bubbles inside.
17. Levi’s
- The arched design on the back pockets of Levi’s jeans might be the brand’s most recognizable feature. It is either a simple bow or a diamond-shaped arch in the center of the pocket. This feature is often copied remarkably incorrectly on counterfeit jeans.
- In addition, the color of the stitching is traditionally orange on original jeans, while many fakes use white thread.
- The third sign of a fake pair of Levi’s jeans is the red tag on the back pocket. An original pair has “Levi’s” written on the red label, while a fake pair has a plain red tag with the letter “R.”
18. Timberland boots
- The sole has a caramel color, but if you look at it closely, it seems slightly transparent. The company logo and the brand name are printed on them, and the sole is uniform. The heel part does not protrude, but forms a continuous line.
- The logo is located on the outside, at the bottom of the boot above the heel. Its print is uniform and well-defined, located strictly vertically.
- The eyelets on the boots are perfect hexagons, which are ideally rounded on the outside. In men’s models, there are 7, in women’s models, 6.
- All seams on the boots are made with white thread. If there are several seams close, they are clearly parallel to each other.
19. Nike t-shirts
- The first thing to examine is the Nike logo. In most cases, it does not have exactly the same proportions as the original. Its angle and inclination may be different.
- Next, the label inside the T-shirt should be checked for misspellings. The original brand would never misspell words, but counterfeit products may have one or more errors.
- You will also need to look at the labels inside the shirt, near the bottom. Nike’s usually have two or more labels sewn in, while the fake ones usually have only one.
Have you ever unknowingly bought a counterfeit product? How did you recognize that it was not a genuine brand? Could you tell the difference, or did you have to ask an expert?
Preview photo credit Albo73/ Depositphotos.com
”
I Spent Weeks Trying to Catch the Thief in My Store, and When I Did, I Discovered a Secret That Had Been Hidden from Me for Years — Story of the Day
For weeks, I stayed up late, watching camera footage and setting traps, determined to catch the person stealing from my small grocery store. But nothing could have prepared me for what I found when I finally caught them—a truth that had been hidden from me for long years.
At my age, most people were thinking about retirement, buying a little house in Florida, or taking long vacations. But not me.
For illustration purposes only. | Source: Midjourney
I was thinking about how to make my store better. When you owned a business, especially a small grocery store like mine, there was no such thing as rest. I had run this store for many years.
Over time, new shops had opened nearby, and competition had grown, but I never gave up.
I worked hard to make my store more than just a place to buy food. I wanted people to feel welcome, like they were visiting an old friend.
For illustration purposes only. | Source: Midjourney
Some of my customers had been coming for twenty or even thirty years. I watched them grow up, fall in love, and start families.
Then their kids started coming in—and that meant the world to me. It meant I had done something right.
But recently, something felt off. I started noticing little things missing from the shelves.
For illustration purposes only. | Source: Midjourney
Not just one or two items, but enough to make me wonder. I stocked everything myself, so I knew what was there. Something was definitely wrong.
Mr. Green came up to the register with a small basket in his hand. He gave me a friendly smile. “How are you doing today, Margaret?” he asked.
“I’m doing fine, thank you. How about you?” I said with a smile.
For illustration purposes only. | Source: Midjourney
“I’m good,” he said. “But I noticed something. There’s not much dairy on the shelves. You usually have the best selection in town.”
I looked at him, surprised. “That can’t be right. I filled the whole section just yesterday. Every last shelf.”
He raised his eyebrows and shrugged. “Maybe you missed something. Or maybe it’s time to slow down. You ever think about handing the store over to someone else? Do you have kids?”
For illustration purposes only. | Source: Midjourney
His words hit me hard. I froze for a moment, then looked straight at him. I didn’t smile this time. “Goodbye, Mr. Green,” I said firmly. I bagged his items and handed them to him without another word.
As if! I still had plenty of strength. Mr. Green acted like I was ready for a rocking chair and soft food. I was not even sixty yet!
I worked hard every day, lifting boxes, sweeping floors, and dealing with customers. But his words touched a spot deep inside me. A place I tried to keep buried.
For illustration purposes only. | Source: Midjourney
Children.
I had a daughter once. Just one. She ran away from home fifteen years ago. No phone call. No goodbye. Just a note.
She said she was leaving to start a new life. I searched for her everywhere. I called the police, but they said she left on her own, so it was not their job.
For illustration purposes only. | Source: Midjourney
That made me so angry. She was my child. She was still so young. How could they not help?
I shook my head and forced myself back to the present. I walked to the dairy fridge. It was still early, and hardly anyone had come in yet.
But I saw the truth with my own eyes—many items were missing. Yogurt, milk, cheese—whole rows gone.
For illustration purposes only. | Source: Midjourney
It was not just forgetfulness or bad math. Someone was stealing from me.
I always trusted people. That was why I never installed cameras. I believed people were good. I believed they would do the right thing. But now, I had no choice.
The next day, I had cameras installed. It cost me a good bit, but I had to protect my store. The day after that, I sat at the back counter and watched the footage.
For illustration purposes only. | Source: Midjourney
At first, it looked normal. The store was dark and still. But then, a figure appeared. They moved quickly and quietly, taking things off the shelves.
They wore a hood pulled low over their face. I clicked through the video, hoping to see a face, but I never did. Somehow, they stayed hidden.
Still, I knew I had to do something. I put the footage on a flash drive and drove to the police station.
For illustration purposes only. | Source: Pexels
I walked up to the front desk and told the officer on duty what had happened.
He led me to a small room and plugged in the footage. He watched the screen with a bored look on his face.
“So,” he said, leaning back in his chair, “what do you want from us?”
For illustration purposes only. | Source: Midjourney
I stared at him. “What do I want? I want you to do your job. Someone is breaking into my store and stealing my products. I want you to find out who it is.”
He pointed at the screen. “You can’t even see their face. They’re wearing a hood the whole time. We don’t have anything to go on.”
I felt my hands tighten. “But that’s your job!”
For illustration purposes only. | Source: Midjourney
“My advice? Get an alarm system,” the officer said.
I scoffed, grabbed the footage, and walked out of the station. As if! Giving me advice like I was some lost old lady.
But still, I went ahead and had the alarm system installed. I did not want to take any more chances.
For illustration purposes only. | Source: Midjourney
For a few days, things seemed better. Nothing went missing. The shelves stayed full. I started to breathe easier.
Then, one morning, I walked in and froze. Again, shelves were empty. Not everything, but enough to notice. Yet the alarm had not gone off. My stomach turned.
As I stood by the fridge, Mr. Green walked by with a little shake of his head. “Your selection keeps getting smaller and smaller,” he said. “Maybe my wife and I should start going to another store.”
For illustration purposes only. | Source: Midjourney
Those words stung. My heart pounded. I could not lose customers. This store was my life. It paid my bills and kept a roof over my head.
If I could not stop this thief, I could lose everything. If no one would help me, then I would help myself.
That night, I closed the shop like always, turned off the lights, and walked out the front door.
For illustration purposes only. | Source: Midjourney
But I did not go home. I circled around to the back, unlocked the rear door, and slipped inside. I crouched behind the counter and waited.
It was quiet. Too quiet. I almost dozed off, but then I heard it—the door creaked, and the alarm beeped off.
My heart jumped. I peeked up and saw the same figure moving around the aisles.
For illustration purposes only. | Source: Midjourney
Small, quick, quiet. I crept forward. Step by step. Then I lunged and grabbed the hoodie.
“Got you!” I yelled.
The person dropped everything and struggled. I pulled back the hood. He was just a boy. Fourteen, maybe. Thin. Scared. His eyes locked with mine.
He had her eyes.
For illustration purposes only. | Source: Midjourney
“Who are you? Why are you stealing from me?” I asked.
He did not answer. He pulled down the zipper, slipped out of the hoodie, and ran. I tried to follow but could not. I stood there, breathing hard, holding the hoodie in my hands.
Those eyes. I knew them. They belonged to my daughter. How was that possible? Could he be…?
For illustration purposes only. | Source: Midjourney
After I caught the boy red-handed, the thefts stopped completely, but I could not stop thinking about him.
Every time I looked at the shelves or walked through the store, my mind went back to that night. I kept seeing his face, those eyes that reminded me so much of my daughter.
I felt torn. He was just a child, and part of me wanted to go to the police, but the other part needed to know who he was and why he looked so familiar.
For illustration purposes only. | Source: Midjourney
One evening, as I was driving home from work, I saw a figure in a hoodie coming out of a closed store.
My heart skipped a beat. Was it him? I watched as he walked over to a bicycle, took some groceries out of his hoodie, and put them into a backpack.
He kept his hood up the whole time. I stayed in my car and decided to follow him. I knew if I tried to talk to him, he would run again.
For illustration purposes only. | Source: Midjourney
I kept a safe distance as he rode through the streets. After a while, he stopped near a small but tidy house.
He parked his bicycle behind it and went inside. I sat for a moment, holding the same hoodie he had left behind in my store.
My hands were shaking as I got out of the car and walked to the front door. I knocked softly. No one came. I waited. I was about to leave when I heard footsteps approaching.
For illustration purposes only. | Source: Midjourney
Then the door opened.
And there she was—my daughter. I froze. She looked older, tired maybe, but it was her. My heart almost stopped.
She was no longer the girl who had run away from me. She was a grown woman now, standing in the doorway, staring at me in shock.
For illustration purposes only. | Source: Midjourney
“Alice…” I whispered, my voice barely coming out. My hands were still shaking.
She blinked like she was seeing a ghost. “Mom? What are you doing here?”
I looked into her eyes. They were the same, even after all these years. “So you were nearby all this time, and I couldn’t find you.”
For illustration purposes only. | Source: Midjourney
She looked down. “Not the whole time. I moved around a lot. That’s not important now. Why are you here? How did you find me?”
I didn’t answer right away. I reached into my bag and held up the boy’s hoodie.
Her eyes widened. “Where did you get Travis’s hoodie?”
For illustration purposes only. | Source: Midjourney
Before I could speak, the boy—the same one who stole from my store—appeared in the hallway.
“Mom! Close the door!” he shouted, his voice full of fear.
Alice turned to him. “What? What’s going on?”
I stepped forward. “Travis was stealing from my store.”
For illustration purposes only. | Source: Midjourney
“WHAT?!” she shouted. Her face turned red with shock.
“Please don’t call the police,” Travis said, his voice shaking. “I promise I won’t steal from your store again.”
“I know,” I said softly. “But I saw you today. You were stealing from another store.”
For illustration purposes only. | Source: Midjourney
Alice turned to him, her voice sharp. “Travis, what is this? Why would you steal?”
He looked down at the floor. “Because you work so much. We never have enough money. I wanted to help.”
“So you thought stealing was the answer?” she shouted.
“I sold the stuff. I gave you the money in secret. I thought I was helping,” he said.
For illustration purposes only. | Source: Midjourney
Alice covered her face with her hands. “That is not how we solve problems. Stealing is wrong, Travis. Always.”
She looked at me. Her voice was quieter now. “I’m sorry, Mom. I’ll handle it. He won’t do it again. Please don’t turn him in to the police.”
She reached for the door, but I held it.
“That’s it?” I asked. “I haven’t seen you in fifteen years, and you have nothing more to say? Who is Travis? Is he your son?”
For illustration purposes only. | Source: Midjourney
Alice nodded. Tears filled her eyes. “Yes. He’s my son.”
“May I come in?” I asked, almost in a whisper.
She paused. Then she stepped aside and let me in.
She led me to a small kitchen. I sat down and looked around. It was neat but worn.
For illustration purposes only. | Source: Midjourney
“If you were having money problems, why didn’t you come to me? Why didn’t you ask for help?” I asked.
“Because I was ashamed,” she said.
“I searched for you. I waited fifteen years. I didn’t know you even had a child,” I said.
For illustration purposes only. | Source: Midjourney
“I was already pregnant when I left. That was one of the reasons. You told me to stay away from Travis’s father. You were right. He was no good. But I didn’t listen. He left me soon after,” Alice said.
“Then why didn’t you come home?”
“Because I was ashamed. I thought you hated me.”
For illustration purposes only. | Source: Midjourney
“Oh, Alice,” I said, standing and walking to her. “You’re my daughter. How could I ever hate you?”
I gently wrapped my arms around her, and she held me just as tight. We both cried without saying a word.
For illustration purposes only. | Source: Midjourney
All the pain from the past seemed to melt in that moment. It felt like coming home after being lost for years.
After we calmed down, Alice turned to Travis and scolded him firmly. She made it clear that stealing was never the answer. He nodded, ashamed.
Still, I looked at him with something close to gratitude. I kept thanking him in my heart. If he had not taken from me, I would never have found my family again.
For illustration purposes only. | Source: Midjourney
Tell us what you think about this story and share it with your friends. It might inspire them and brighten their day.
If you enjoyed this story, read this one: Feeling unappreciated and exhausted, I decided to take a break from my marriage and clear my head. But when my car broke down miles from home, I found myself stranded at a small motel. What started as a simple getaway soon led to an unexpected reunion — one that changed everything. Read the full story here.
Leave a Reply