In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Anne Hathaway Shares Painful Memories of Losing an Unborn Baby
Anne Hathaway reflects on her challenging journey to motherhood and the heartfelt influence her openness about her experience has had over the years.
Oscar-winning actress Anne Hathaway, who is a mother to sons Jonathan, 8, and Jack, 4, with her husband Adam Shulman, recently looked back on her challenging journey to motherhood. She shared how she faced a miscarriage while performing in the Off-Broadway play Grounded for nearly six weeks in 2015.
Reflecting on her experience, she told in a cover story published on March 25, «The first time it didn’t work out for me. I was doing a play and I had to give birth onstage every night.»
During that time, she felt that «it was too much to keep it in when I was onstage pretending everything was fine,» and chose to be honest about her struggles with her friends and family. «I had to keep it real otherwise.»
Later on, she extended this same openness to the public when announcing her pregnancy. She explained, «When it did go well for me, having been on the other side of it — where you have to have the grace to be happy for someone — I wanted to let my sisters know, ’You don’t have to always be graceful. I see you, and I’ve been you.’»
«It’s really hard to want something so much and to wonder if you’re doing something wrong,» she added. The Oscar winner further recalled her shock at learning how many pregnancies end in miscarriage. According to the Mayo Clinic, 10% to 20% of known pregnancies end in miscarriage, though the actual number is likely higher. She wished that this information was more widely disseminated.
Anne continued, «I thought, ’Where is this information? Why are we feeling so unnecessarily isolated?’ That’s where we take on damage. So I decided that I was going to talk about it.»
When Anne Hathaway announced her second pregnancy on Instagram in 2019, she accompanied it with a powerful caption.
«It’s not for a movie…» Hathaway wrote, referring to her baby bump. «All kidding aside, for everyone going through infertility and conception hell, please know it was not a straight line to either of my pregnancies. Sending you extra love.»
Reflecting on the impact of her candid post, she shared, «The thing that broke my heart, blew my mind, and gave me hope was that for three years after, almost daily, a woman came up to me in tears and I would just hold her, because she was carrying this (pain) around, and suddenly it wasn’t all hers anymore.»
Reflecting on her experience, she shared that given «the pain I felt while trying to get pregnant, it would’ve felt disingenuous to post something all the way happy when I know the story is much more nuanced than that for everyone.»
Recently another actress, Nicole Kidman, also shared her struggles having children.
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