Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
A woman lost 90 kg after a rescue helicopter could not pick her up due to her weight
One day, Danielle Hutchinson, who weighed 325 pounds, realized that her weight was keeping her and her critically ill four-year-old daughter from boarding the rescue chopper.This Norwich, Connecticut, resident, 32, has struggled with weight all of her life.She was forbidden from roller coasters and needed an extra belt whenever she flew.However, her weight started to pose a serious threat to her health in December 2022.
Neve, her daughter, had a serious asthma attack and needed to be airlifted to a specialized hospital immediately.Danielle’s weight unfortunately proved to be a safety hazard, and she was forced to travel apart from her daughter by medical specialists.
For Danielle, it was this encounter that marked a sea change.In a few of weeks, she began taking injections for weight loss and drastically altered her diet.She stuck to her diet and exercise routine for the next year and lost an amazing 200 pounds.Danielle weighs only 110 pounds now and is in awe of her good fortune.She claims, “I’ve fought obesity for nearly my whole adult life and have always prioritized my kids.”
However, missing out on riding the chopper with my daughter served as a wake-up call. I came to the realization that I had to take care of myself if I wanted to be there for my kids. Danielle is up against a new obstacle despite her success: having almost five kilograms of extra skin removed from her tummy.
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